When WILCO Offroad contacted me to produce some compelling visuals for them I was really excited to get out of my comfort zone. I approached this adventure like every other adventure ready to capture the story that unfolded. What I found was a great group of guys who are passionate about the company they work and live the dream they sell. Capturing this story was easy as it was real and organic in every way. We spent 3 days in the desert exploring and testing their products. In the end we wanted to create a visual piece that encompasses the brand and sparks a feeling for a potential customer.